SWIFTWATER, PA | Cassidy Communication has a long history of providing award-winning marketing and graphic design services to the Monroe County Transit Authority (MCTA) — The Pocono Pony. When the public transit agency embarked on bringing microtransit services to the county, they turned to Cassidy for creative direction. The new service, named PonyPlus, builds on the established Pocono Pony brand and adds eye-catching style.
MCTA kicked off the PonyPlus microtransit this summer. The new $2 transportation service offers door-to-door transit similar to other rideshare apps like Uber or Lyft. Riders can book a trip on the PonyPlus app, Monday through Friday from 6:00 a.m. to 6:00 p.m. Service is available in the Pocono Summit Area and also in Delaware Water Gap, East Stroudsburg, and Stroudsburg Borough.
“The goal is that we come to pick you up within about fifteen minutes, bring you to your location, and you are charged just $2, which is a much better price than other taxi companies or Uber or Lyft,” stated Rich Schlameuss, Assistant Executive Director, Monroe County Transit Authority.