Ideas come from a variety of sources. They may be “lightbulb” moments, brainstorms, hunches or “eureka” experiences by individuals or a network of innovative minds. More often than not, creative breakthroughs occur as a result of collaboration between clients, artists, writers, and creative leaders. Steve Jobs referred to this collection of expertise and innovation as the “liquid network.” Cassidy is home to a creative “liquid network” having a diversity of disciplines, and an environment where ideas bouncing between different jurisdictions often triggers big breakthroughs.
Ultimately it is the execution of ideas that will allow them to be fully successful, or utterly disastrous. We set the standards, impart the vision, and define the strategy for brands, campaigns, or product lines. We set the tone for creative decisions that allow ideas to reach their fullest creative potential. Our decades of experience allow our clients to take even seemingly wild concepts and turn them into tangible marketing and promotional tools.