At Cassidy Communications, Inc., we relish hellos and loathe goodbyes. We take pleasure in assisting clients in achieving their creative design and marketing goals. We are proud to say we have worked with many of our clients for a decade or more. Longevity and lasting, personal relationships with clients are the foundations of our success, and these values have allowed us to provide award-winning creative design and marketing consulting services since 1990. Our passion is “intelligent design” — smart solutions, cutting-edge creativity, and thoughtful ideas.
Cassidy Communications, Inc. — or simply Cassidy — was established by Kelly Cassidy Vanek. Her goal was, and is, to bring “the art of intelligent design” to every creative endeavor. Over the years, Cassidy continued to grow, offering high-end graphic design and creative direction consulting services. Today Cassidy has established a unique niche in the health, human services, legal, and arts arenas.
Kelly Cassidy Vanek, President and Creative Director
As president, Kelly is at the forefront of all things Cassidy. As creative director, she determines optimal ways to visually represent — whether online or in print — each client’s organization, products, and services. Before founding Cassidy, she worked in promotions and publications for a Philadelphia media company and executed special events for a Pittsburgh-based retailer.
Kelly earned a Master of Science in Graphic Information Technology degree from Arizona State University’s Fulton School of Engineering. She also holds a Bachelor of Science Degree in Communication from Clarion University of Pennsylvania, where she specialized in art and English.
Kelly’s love of bikes and bicycling motivated her, along with her sisters, to introduce the YBuy9 Bike & Hike a 435-mile bike adventure from Pittsburgh to Washington, DC promoting healthy, organic eating and overcoming cancer.
Kim White, Web Developer
Kim has worked as a web developer since 1998. She keeps Cassidy on the cutting edge of innovation and implements technology’s best practices to benefit clients. She has worked with Cassidy since 2002 to develop numerous sites for businesses, campaigns, and nonprofit organizations.
Kim is passionate about sharing her expertise and helping others grow in the creative tech industry. She is a leader in Girl Develop It, a nonprofit organization that provides affordable programs for adult women interested in learning web and software development in a judgment-free environment. Additionally, she is an often sought out speaker for WordCamps throughout the region and was instrumental in bringing WordCamp to the Lehigh Valley.
Caitlin Vanek Reiser, Content Manager
Caitlin is a french fry aficionado who practices Web Content Management. Graduating from Rider University in 2013 with a BA degree in English Writing, she has spent the last four years building an extensive knowledge of how best to present and maintain text, images, video, and multimedia for maximum audience response. She provides Cassidy with expertise in writing, editing, and proofreading.
- Kathy Bock: Signage and display consultant
- Jennifer Gross: Social media support
- Hillary Carrigan: Audio/Video support