Developing a dynamic and enduring logo is key to being recognized in the marketplace. Our logo designs incorporate five key principles of design. They must be memorable, timeless, versatile, appropriate and simple.
To ensure the proper use of a logo across an organization or through media, Cassidy prepares comprehensive style guides. A style guide is a set of standards for the design of documents, either for general use or for a specific medium. A style guide establishes and enforces how the logo should be used to maximize communication.