News

As we continue to navigate and respond to COVID-19, we want you to know we’re here to help our clients communicate effectively through whatever the next weeks and months bring. Since 1990, our mission has been serving our clients with the “Art of Intelligent Design … smart solutions, cutting edge creativity.” As times have changed, our commitment to helping our clients hasn’t.

Daily, we work with healthcare, education, and human services organizations to help them communicate efficiently and effectively. We’re committed to providing our clients with channels to deliver the guidance, information, and resources that their audiences need.

Our dedication to our clients remains strong. Here’s how we’re helping:

• We’re open. Our distributed workforce continues to serve clients daily.
• We’re tirelessly working to ensure timely updates and messaging.
• We’re maintaining a variety of media channels to keep communication lines open.

Please let us know how we can help with communication at this challenging time: Kelly C. Vanek

The Pennsylvania Lawyer magazine focuses on Drone Crimes, as drone use grows for commercial use and emerges for public consumer use. Also in the March/April 2020 issue, the Pennsylvania Bar Association (PBA) spotlights:

• Intestate Succession and Equitable Adoption
• Uniform Family Law Arbitration
• Judgeless Jury Selections
• Understanding Supersedeas and Stays

Cassidy has designed PBA’s The Pennsylvania Lawyer magazine since 2007.

The AACA Museum, Inc., a Smithsonian Affiliate, displays a treasure-trove of vintage automobiles in unique settings. Visitors stroll through eight decades in time while traveling from New York to San Francisco. It’s a trip down “memory lane” as iconic settings reveal vehicles from generations of American motoring.

The Museum wanted to present its top-ranked automotive experience through a new website and attract both motoring enthusiasts and Hershey-region visitors. Cassidy was pleased to provide creative direction and user experience (UX) insight for the design and development of the new website.

As the virtual home of the Museum, site visitors discover renowned collections and expertly-curated exhibits. The site highlights the Cammack Tucker Gallery housing the world’s most extensive collection of Tucker automobiles and memorabilia. Also, the Museum is home to the Museum of Bus Transportation collection highlighting buses from big-screen movies “Forrest Gump” and “Speed.”

The Museum welcomes guests of all ages to enjoy the wonders of invention, interactive educational displays, famous and one-of-a-kind vehicles, and family fun.

WordPress powers more than one-third of websites worldwide. According to Brenda Barron, an active online publisher and experienced WordPress blogger, “That means that around 75,000,000 websites are using WordPress right now.” So for bloggers, business owners, designers, and developers, understanding WordPress is essential. With this in mind, WordCamp Lehigh Valley is back for its fourth year presenting a full-day event on August 17. WordCamps are informal events organized by the local WordPress user community helping everyone from casual users to core developers learn, share ideas, establish best practices, and build strong relationships.

This year the information-packed schedule for WordCamp Lehigh Valley includes Cassidy expertise. Creative Director Kelly Vanek will be among the presenters. At 10:45 am, Kelly will discuss “On Point Web Design with the User in Mind.” Her message addresses what makes a website truly engaging. The simple answer: Quality user-centered design. Effective digital design is determined by the user and his/her needs and expectations. The leap to user-centered design involves four vital elements:

1. Who cares: Know your user
2. Anything is possible, not everything is recommended: Understand the limitations of the web
3. Build from a solid foundation: Use proven design principles (fonts, images, white space, consistent content),
4. Look ahead: Be prepared for change

Get more information about WordCamp Lehigh Valley. We look forward to connecting with you at Northampton Community College — Fowler Family Southside Center, 511 East Third Street, Bethlehem, Pa. 18015, 6th floor.

Christmas is coming. Yup, it’s just a few short months away, and we’re getting ready for the Holiday season. Once again we’re proud to provide the design for the iconic Christmas City Classic and Candy Cane 5K run.

Since 2015, our designs have been used for the race’s t-shirts, advertising, and promotional materials. The race kicks off on December 7, 2019, at 9 am and benefits the Lehigh Valley Fellowship of Christian Athletes.

At Cassidy Communications, we take joy in being a part of this annual event and appreciate the festivity and goodwill garnered by conceptualizing each year’s race-style. When holiday spirit and competitive spirit combine, we’re all in!

Feel free to browse our newest race design, as well as those Cassidy created in years past. And if you are feeling particularly jolly, register for the run!

Kennett Square, Pa. Cassidy is pleased to announce the launch of accessrrs.com the refreshed website for RRS (Receivables Recovery Solutions). The website redesign coincides with RRS’ fifteenth anniversary and the kick off of new services messaging featuring their health insurance claims A/R expertise — Access to Revenue — and the theme focused on “Small is Big.” … Small balance recovery is BIG for the bottom line; Small details are BIG for health insurance claims resolution.

Upon launch of the site RRS CEO and founder, Mary K. Deitz said, “The new RRS website redesign looks fantastic! Thank you for giving RRS a fresh new look. I know it was a difficult time-consuming task, but the end result is great!”

More about RRS: Recognizing healthcare organizations’ need to efficiently resolve small balance health insurance claims and denials, founder Mary K. Deitz introduced RRS in 2004. Her dedication to ensuring attention to every small detail has yielded BIG results for clients. Her focus on providing BIG bottom-line impact by addressing small balance A/R continues as she leads the RRS team.

She understands that healthcare claims processing requires attentive monitoring, and offers leading-edge A/R management solutions for health insurance receivables recovery and denials resolution. Working as an integrated extension of a client’s patient financial services (PFS) department, RRS operates as #OneTeam. They manage accounts incorporating established policies and procedures. Their fully-trained and knowledgeable team is experienced with all major EHR systems including EPIC, McKesson, Meditech, and Cerner.

Mary K said, “We’re proud of our founding and have achieved recognition as a certified Women-Owned Small Business (WOSB). Our success proves that we’re ever-ready to tackle the complexities of the healthcare industry’s A/R challenges.”