As we speed toward fall 2022, America’s Transportation Experience, the AACA Museum, Inc, in Hershey, PA, is gearing up for its featured Fall/Winter Exhibit. “Racing to the Finish Line,” spotlights competition cars, trucks, and motorcycles. Curated by the museum curator, Stan Sipko, the exhibit opens on November 18th. Cassidy is pleased to provide exhibit art direction and branding.
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Sometimes it’s the simple things that keep us connected. Today is a day to appreciate the relationships we have built over more than thirty years of creative endeavors. If we haven’t touched base recently, this message is for you. We love keeping in touch.
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The Pocono Pony Introduces PonyPlus
SWIFTWATER, PA | Cassidy Communication has a long history of providing award-winning marketing and graphic design services to the Monroe County Transit Authority (MCTA) — The Pocono Pony. When the public transit agency embarked on bringing microtransit services to the county, they turned to Cassidy for creative direction. The new service, named PonyPlus, builds on the established Pocono Pony brand and adds eye-catching style.

MCTA kicked off the PonyPlus microtransit this summer. The new $2 transportation service offers door-to-door transit similar to other rideshare apps like Uber or Lyft. Riders can book a trip on the PonyPlus app, Monday through Friday from 6:00 a.m. to 6:00 p.m. Service is available in the Pocono Summit Area and also in Delaware Water Gap, East Stroudsburg, and Stroudsburg Borough.
“The goal is that we come to pick you up within about fifteen minutes, bring you to your location, and you are charged just $2, which is a much better price than other taxi companies or Uber or Lyft,” stated Rich Schlameuss, Assistant Executive Director, Monroe County Transit Authority.








Award-winning … again!
Winners! We recently learned that two publications we designed received Golden Quill Awards from Old Cars Weekly. Old Cars Weekly covers the entire field of collectible automobiles.
Tucker Topics Volume 48, Issue 1 featuring the story “Reviving & Driving #1026” earned accolades as well as the Fall 2020 edition of Reflections. Reflections included a Tucker feature focusing on #1035 in Brazil written by Irene MacDonald and “Finding Rare Tucker Relics” written by Mark Lieberman and Mike Tucker. Congratulations to all whose work helped to spotlight the Tucker legacy and The Cammack Tucker Gallery at the Museum.
Designing for ‘Survivors’ Exhibit
When the AACA Museum, Inc. (Hershey, PA) planned the featured Fall exhibit for their world-class museum, they put together an outstanding array of “Survivors.” In this case, it was “survivor vehicles.”
A “survivor” is a classic vehicle that has not been altered in any way since it was built. According to the Museum, most agree that survivor cars — and survivor trucks and survivor motorcycles — must have the original paint job, original interior, and parts. It’s a bonus to have documentation confirming the location and date of the vehicle’s initial purchase.
Cassidy provided the vision, photography, and branding for the exhibit officially dubbed “Survivors: Unrestored Cars, Trucks, and Motorcycles.” The brand highlights a “survivor” from the Museum’s renowned collection. Noted for its huge iconic tailfins with dual bullet tail lights, the black 1959 Series 62 Coupe represents the vehicle’s sixth generation. It was donated to the Museum by John Bokeeno.
The Fall 2021 exhibits at the Museum open on November 18, 2021, and remain on display through April 21, 2022. The Museum is located at 161 Museum Drive, Hershey, PA. Hours are 9 am- 5pm.
IQ Education Generosity
When COVID-19 struck with stunning ferocity causing uncertainty across the healthcare landscape, Intellis stepped to the forefront as a go-to source for HIM and medical coding information and resources. … and they offered all of their expertise and insight at no cost. We call that “education generosity.” We’re proud to work with the outstanding Intellis IQ team.
To date, over 9000 medical coders, HIM leaders, and CDI specialists along with 227 health organizations have benefited from Intellis’ commitment to sharing FREE COVID-19 educational resources.
One Site for Information
As the HIM industry grapples to respond and provide clear direction, ambiguity reverberated as national health organizations release evolving updates. Intellis CEO David Van Doren said, “At the outset, we recognized the huge impact of COVID-19 on health information management (HIM). With our distributed workforce, we were instantly positioned to assist providers. Further, we created our IQ Crisis Team to consolidate and share HIM information.” On the Intellis website (IntellisIQ.com), the team developed a single source where HIM professionals can obtain current COVID-19 directives and latest news from AHIMA, AMA, CDC, and CMS (intellisIQ.com/COVID-19). Each day, the website is updated as information becomes available. Also, Intellis prepared — and continually updates — Coding Tipsheets and FAQs. The Intellis IQ COVID-19 page has been visited nearly 2,500 times and the Tipsheets referenced over 1,700 times.
One Source for Online Training
To assist in disseminating timely HIM information, Intellis opened the IQ Center, the company’s education portal, to offer several FREE courses to ALL industry professionals. Intellis’ industry-recognized SMEs VP Education & Training Kim Felix, RHIA, CCS, VP of Clinical and Quality Services Allison Van Doren, RN BSN CCDS CDIP CRC, and Director of Education Jeanie Heck, BBA, CCS, CPC, CRC present coding- and CDI-related updates based on AHIMA and CMS information (education.intellisIQ.com).
One Team for COVID-19 Education
As the health crisis evolves, Intellis experts presented COVID-19 coding and CDI webinars based on AHIMA and CMS information to 18 health organizations. The one-hour sessions focused on ICD-10-CM, MS-DRG, and IP CDI updates for inpatient settings, and ICD-10-CM, CPT/HCPCS/Telemedicine, and OP CDI updates for outpatient settings. Each presentation was followed by a Q&A session. CoxHealth IP Coding Supervisor, Health Information Management Dianne Pierce, RHIT, said, “I would like to thank the Intellis educators for providing thorough, updated coding and clinical advice concerning the evolving COVID-19 pandemic. We had all of our IP and OP auditors and CDI Leadership attend at least one session and have included information we received in our policy which our coders are currently using.” Beth Israel Deaconess Medical Center (BIDMC), Director of Coding and Validation Susan B. Cohen, RHIA CDIP CCS, wrote, “Thank you so much for offering these webinars. They are so well done, and the staff really appreciate learning. Keep them coming!”
As the crisis continues, Intellis is committed to education sharing and contributing to the HIM knowledge-base. The COVID-19 online resource page, IQ Center courses, and webinars will continue to be updated as information evolves. Dates and times for updated webinars will be announced soon. Please contact info@intellisIQ.com for additional information.