News

Swiftwater, PA – Friends and colleagues of the Pocono Pony, formally known as Monroe County Transit Authority (MCTA), gathered to commission three new transit buses and their CNG fueling station. The American-made buses built by Gillig, LLC sport Cassidy Communications bright, eye-catching design.

“The 35-foot long, heavy-duty, low floor vehicles presented quite a ‘canvas’ for bold design,” said Cassidy Creative Director Kelly Cassidy-Vanek. Working for nearly a year alongside the MCTA team, Cassidy developed a hard-to-forget, retro 1970’s-style. The goal was to create a persona for each bus that engages current transit riders and attracts new interest in sustainable transportation.

Buses with personality

Building on the persona, the Monroe County Transit Authority team gave each bus a clever moniker. The pink bus named Jasmine has an officially licensed Susan G. Komen breast cancer color. The lively teal bus is named Shaquille O’Teal. Lastly, the bright green bus is known as Kiwi. Each bus’s interior has a coordinated selection of colors for the seats, floor, walls, ceiling, and interior lighting, so each is truly unique.

Valuable and a value

“The combination of cost savings and extended engine life, helps us become more sustainable, so we reduce reliance on state and federal subsidies to fund our operation,” stated Peggy Howarth, Executive Director of MCTA. “Ribbon cutting and commissioning ceremonies like this provide the opportunity to look back with pride on all the struggles and achievements it took to reach this point.”

Each bus is equipped with state-of-the-art technology. Passengers have access to up-to-the-minute arrival times delivered to their mobile devices. These apps are available on Google Play and the Apple App Store. Each bus offers handicapped accessibility and provides a wheelchair ramp.

“This innovative program continues to expand, and helps Monroe County Transit Authority save on fuel costs and improve sustainability,” PennDOT Secretary Yassmin Gramian said. “These are important steps to keeping Pennsylvanians moving and improving quality of life.”

For five years, the Cassidy team has served as a trusted Intellis partner leading marketing and creative efforts. When the company, a leader in healthcare information solutions, decided to refresh its corporate brand and envision a refreshed website, they turned to our user experience (UX) and information architecture (IA) expertise.

Then, Intellis contracted web development experts Zer0 to 5ive to build the new site and entrusted Cassidy to guide the Intellis side of the project from inception to site launch. One primary site goal was to streamline the delivery of qualified sales leads. Also, the site intends to showcase:

• Intellis IQ Suite of services and solutions for revenue cycle management and healthcare data quality.
• Intellis industry-leading subject matter experts (SME) and its foundation of providing health information industry education.

Providing thought rigor

Along the way, our team contributed in various ways to ensure Intellis’ key value propositions were highlighted.

• Completed an assessment of the existing site
• Evaluated each content asset
• Provided visual options and prototypes to help guide the site’s creative direction
• Bolstered the content quality and accuracy through research, writing, and SME coordination
• Delivered insight for the creation of infographics and visuals
• Led the evaluation process for the site’s appearance and user experience approach

See the Intellis website.

 

 

As we continue to navigate and respond to COVID-19, we want you to know we’re here to help our clients communicate effectively through whatever the next weeks and months bring. Since 1990, our mission has been serving our clients with the “Art of Intelligent Design … smart solutions, cutting edge creativity.” As times have changed, our commitment to helping our clients hasn’t.

Daily, we work with healthcare, education, and human services organizations to help them communicate efficiently and effectively. We’re committed to providing our clients with channels to deliver the guidance, information, and resources that their audiences need.

Our dedication to our clients remains strong. Here’s how we’re helping:

• We’re open. Our distributed workforce continues to serve clients daily.
• We’re tirelessly working to ensure timely updates and messaging.
• We’re maintaining a variety of media channels to keep communication lines open.

Please let us know how we can help with communication at this challenging time: Kelly C. Vanek

The Pennsylvania Lawyer magazine focuses on Drone Crimes, as drone use grows for commercial use and emerges for public consumer use. Also in the March/April 2020 issue, the Pennsylvania Bar Association (PBA) spotlights:

• Intestate Succession and Equitable Adoption
• Uniform Family Law Arbitration
• Judgeless Jury Selections
• Understanding Supersedeas and Stays

Cassidy has designed PBA’s The Pennsylvania Lawyer magazine since 2007.

The AACA Museum, Inc., a Smithsonian Affiliate, displays a treasure-trove of vintage automobiles in unique settings. Visitors stroll through eight decades in time while traveling from New York to San Francisco. It’s a trip down “memory lane” as iconic settings reveal vehicles from generations of American motoring.

The Museum wanted to present its top-ranked automotive experience through a new website and attract both motoring enthusiasts and Hershey-region visitors. Cassidy was pleased to provide creative direction and user experience (UX) insight for the design and development of the new website.

As the virtual home of the Museum, site visitors discover renowned collections and expertly-curated exhibits. The site highlights the Cammack Tucker Gallery housing the world’s most extensive collection of Tucker automobiles and memorabilia. Also, the Museum is home to the Museum of Bus Transportation collection highlighting buses from big-screen movies “Forrest Gump” and “Speed.”

The Museum welcomes guests of all ages to enjoy the wonders of invention, interactive educational displays, famous and one-of-a-kind vehicles, and family fun.

WordPress powers more than one-third of websites worldwide. According to Brenda Barron, an active online publisher and experienced WordPress blogger, “That means that around 75,000,000 websites are using WordPress right now.” So for bloggers, business owners, designers, and developers, understanding WordPress is essential. With this in mind, WordCamp Lehigh Valley is back for its fourth year presenting a full-day event on August 17. WordCamps are informal events organized by the local WordPress user community helping everyone from casual users to core developers learn, share ideas, establish best practices, and build strong relationships.

This year the information-packed schedule for WordCamp Lehigh Valley includes Cassidy expertise. Creative Director Kelly Vanek will be among the presenters. At 10:45 am, Kelly will discuss “On Point Web Design with the User in Mind.” Her message addresses what makes a website truly engaging. The simple answer: Quality user-centered design. Effective digital design is determined by the user and his/her needs and expectations. The leap to user-centered design involves four vital elements:

1. Who cares: Know your user
2. Anything is possible, not everything is recommended: Understand the limitations of the web
3. Build from a solid foundation: Use proven design principles (fonts, images, white space, consistent content),
4. Look ahead: Be prepared for change

Get more information about WordCamp Lehigh Valley. We look forward to connecting with you at Northampton Community College — Fowler Family Southside Center, 511 East Third Street, Bethlehem, Pa. 18015, 6th floor.