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Cassidy Communications

The ART of intelligent design

News

February 19, 2021 By Kelly Vanek

IQ Education Generosity

When COVID-19 struck with stunning ferocity causing uncertainty across the healthcare landscape, Intellis stepped to the forefront as a go-to source for HIM and medical coding information and resources. … and they offered all of their expertise and insight at no cost. We call that “education generosity.” We’re proud to work with the outstanding Intellis IQ team.

To date, over 9000 medical coders, HIM leaders, and CDI specialists along with 227 health organizations have benefited from Intellis’ commitment to sharing FREE COVID-19 educational resources.

One Site for Information

As the HIM industry grapples to respond and provide clear direction, ambiguity reverberated as national health organizations release evolving updates. Intellis CEO David Van Doren said, “At the outset, we recognized the huge impact of COVID-19 on health information management (HIM). With our distributed workforce, we were instantly positioned to assist providers. Further, we created our IQ Crisis Team to consolidate and share HIM information.” On the Intellis website (IntellisIQ.com), the team developed a single source where HIM professionals can obtain current COVID-19 directives and latest news from AHIMA, AMA, CDC, and CMS (intellisIQ.com/COVID-19). Each day, the website is updated as information becomes available. Also, Intellis prepared — and continually updates — Coding Tipsheets and FAQs. The Intellis IQ COVID-19 page has been visited nearly 2,500 times and the Tipsheets referenced over 1,700 times.

One Source for Online Training

To assist in disseminating timely HIM information, Intellis opened the IQ Center, the company’s education portal, to offer several FREE courses to ALL industry professionals. Intellis’ industry-recognized SMEs VP Education & Training Kim Felix, RHIA, CCS, VP of Clinical and Quality Services Allison Van Doren, RN BSN CCDS CDIP CRC, and Director of Education Jeanie Heck, BBA, CCS, CPC, CRC present coding- and CDI-related updates based on AHIMA and CMS information (education.intellisIQ.com).

One Team for COVID-19 Education

As the health crisis evolves, Intellis experts presented COVID-19 coding and CDI webinars based on AHIMA and CMS information to 18 health organizations. The one-hour sessions focused on ICD-10-CM, MS-DRG, and IP CDI updates for inpatient settings, and ICD-10-CM, CPT/HCPCS/Telemedicine, and OP CDI updates for outpatient settings. Each presentation was followed by a Q&A session. CoxHealth IP Coding Supervisor, Health Information Management Dianne Pierce, RHIT, said, “I would like to thank the Intellis educators for providing thorough, updated coding and clinical advice concerning the evolving COVID-19 pandemic. We had all of our IP and OP auditors and CDI Leadership attend at least one session and have included information we received in our policy which our coders are currently using.” Beth Israel Deaconess Medical Center (BIDMC), Director of Coding and Validation Susan B. Cohen, RHIA CDIP CCS, wrote, “Thank you so much for offering these webinars. They are so well done, and the staff really appreciate learning. Keep them coming!”

As the crisis continues, Intellis is committed to education sharing and contributing to the HIM knowledge-base. The COVID-19 online resource page, IQ Center courses, and webinars will continue to be updated as information evolves. Dates and times for updated webinars will be announced soon. Please contact info@intellisIQ.com for additional information.


Filed Under: Uncategorized

September 18, 2020 By Kelly Vanek

Cassidy designs new CNG buses for Monroe Transit

Swiftwater, PA – Friends and colleagues of the Pocono Pony, formally known as Monroe County Transit Authority (MCTA), gathered to commission three new transit buses and their CNG fueling station. The American-made buses built by Gillig, LLC sport Cassidy Communications bright, eye-catching design.

“The 35-foot long, heavy-duty, low floor vehicles presented quite a ‘canvas’ for bold design,” said Cassidy Creative Director Kelly Cassidy-Vanek. Working for nearly a year alongside the MCTA team, Cassidy developed a hard-to-forget, retro 1970’s-style. The goal was to create a persona for each bus that engages current transit riders and attracts new interest in sustainable transportation.

Buses with personality

Building on the persona, the Monroe County Transit Authority team gave each bus a clever moniker. The pink bus named Jasmine has an officially licensed Susan G. Komen breast cancer color. The lively teal bus is named Shaquille O’Teal. Lastly, the bright green bus is known as Kiwi. Each bus’s interior has a coordinated selection of colors for the seats, floor, walls, ceiling, and interior lighting, so each is truly unique.

Valuable and a value

“The combination of cost savings and extended engine life, helps us become more sustainable, so we reduce reliance on state and federal subsidies to fund our operation,” stated Peggy Howarth, Executive Director of MCTA. “Ribbon cutting and commissioning ceremonies like this provide the opportunity to look back with pride on all the struggles and achievements it took to reach this point.”

Each bus is equipped with state-of-the-art technology. Passengers have access to up-to-the-minute arrival times delivered to their mobile devices. These apps are available on Google Play and the Apple App Store. Each bus offers handicapped accessibility and provides a wheelchair ramp.

“This innovative program continues to expand, and helps Monroe County Transit Authority save on fuel costs and improve sustainability,” PennDOT Secretary Yassmin Gramian said. “These are important steps to keeping Pennsylvanians moving and improving quality of life.”

fi-MCTA-CNG-Blue
MCTA-CNGRibbon

Filed Under: News

August 19, 2020 By Kelly Vanek

Cassidy leads Intellis website initiative

For five years, the Cassidy team has served as a trusted Intellis partner leading marketing and creative efforts. When the company, a leader in healthcare information solutions, decided to refresh its corporate brand and envision a refreshed website, they turned to our user experience (UX) and information architecture (IA) expertise.

Then, Intellis contracted web development experts Zer0 to 5ive to build the new site and entrusted Cassidy to guide the Intellis side of the project from inception to site launch. One primary site goal was to streamline the delivery of qualified sales leads. Also, the site intends to showcase:

  • Intellis IQ Suite of services and solutions for revenue cycle management and healthcare data quality.
  • Intellis industry-leading subject matter experts (SME) and its foundation of providing health information industry education.

Providing thought rigor

Along the way, our team contributed in various ways to ensure Intellis’ key value propositions were highlighted.

  • Completed an assessment of the existing site
  • Evaluated each content asset
  • Provided visual options and prototypes to help guide the site’s creative direction
  • Bolstered the content quality and accuracy through research, writing, and SME coordination
  • Delivered insight for the creation of infographics and visuals
  • Led the evaluation process for the site’s appearance and user experience approach

See the Intellis website.

 

 

Filed Under: News

March 23, 2020 By Kelly Vanek

We’re here to help with COVID-19 communication

As we continue to navigate and respond to COVID-19, we want you to know we’re here to help our clients communicate effectively through whatever the next weeks and months bring. Since 1990, our mission has been serving our clients with the “Art of Intelligent Design … smart solutions, cutting edge creativity.” As times have changed, our commitment to helping our clients hasn’t.

Daily, we work with healthcare, education, and human services organizations to help them communicate efficiently and effectively. We’re committed to providing our clients with channels to deliver the guidance, information, and resources that their audiences need.

Our dedication to our clients remains strong. Here’s how we’re helping:

  • We’re open. Our distributed workforce continues to serve clients daily.
  • We’re tirelessly working to ensure timely updates and messaging.
  • We’re maintaining a variety of media channels to keep communication lines open.

Please let us know how we can help with communication at this challenging time: Kelly C. Vanek


Filed Under: News

February 25, 2020 By Kelly Vanek

Addressing crime up in the air

The Pennsylvania Lawyer magazine focuses on Drone Crimes, as drone use grows for commercial use and emerges for public consumer use. Also in the March/April 2020 issue, the Pennsylvania Bar Association (PBA) spotlights:

  • Intestate Succession and Equitable Adoption
  • Uniform Family Law Arbitration
  • Judgeless Jury Selections
  • Understanding Supersedeas and Stays

Cassidy has designed PBA’s The Pennsylvania Lawyer magazine since 2007.

Filed Under: News

January 26, 2020 By Kelly Vanek

A virtual home for the AACA Museum, Inc. launched

The AACA Museum, Inc., a Smithsonian Affiliate, displays a treasure-trove of vintage automobiles in unique settings. Visitors stroll through eight decades in time while traveling from New York to San Francisco. It’s a trip down “memory lane” as iconic settings reveal vehicles from generations of American motoring.

The Museum wanted to present its top-ranked automotive experience through a new website and attract both motoring enthusiasts and Hershey-region visitors. Cassidy was pleased to provide creative direction and user experience (UX) insight for the design and development of the new website.

As the virtual home of the Museum, site visitors discover renowned collections and expertly-curated exhibits. The site highlights the Cammack Tucker Gallery housing the world’s most extensive collection of Tucker automobiles and memorabilia. Also, the Museum is home to the Museum of Bus Transportation collection highlighting buses from big-screen movies “Forrest Gump” and “Speed.”

The Museum welcomes guests of all ages to enjoy the wonders of invention, interactive educational displays, famous and one-of-a-kind vehicles, and family fun.

Filed Under: News

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