AACA Museum Presents “The Road to Safer Cars”
May 18 – October 14, 2018
Guest Curator: Roger B. White,
Smithsonian National Museum of American History
(Hershey, PA) Since the Duryea Motor Wagon Company started commercial production of the first American automobile in 1895, it became clear that cars are helpful and convenient, but sometimes dangerous and deadly. Inventors, engineers, an actress and even dummies have contributed to innovations that make cars safer. Now the automobile world’s lifesaving innovations are being displayed and recognized at the AACA Museum’s “The Road to Safer Cars” exhibition, specially curated by Roger B. White. White acts as the Division of Work and Industry Curator at the Smithsonian National Museum of American History. “The Road to Safer Cars” debuts at the AACA Museum in Hershey, Pennsylvania on May 18, 2018 and continues through October 14, 2018.
First, the exhibit shows how experimental and mainstream modifications developed over decades have eliminated hazardous designs, improved driver control and communication, and ultimately kept drivers and passengers safer. In addition, the AACA Museum will highlight safety innovations introduced by Preston Tucker including the center cyclops headlight, interior crash pod, and rear engine placement. The Museum’s Cammack Gallery houses the world’s largest Tucker Automobile collection.
The AACA Museum chose Cassidy Communications to provide the exhibit’s creative direction for marketing. We are pleased to work with the AACA Museum’s Director of Exhibits & Programs Rochelle Robinson and the Smithsonian’s Roger B. White to bring the promotional creative direction of the project to life.
Previously Cassidy provided graphic design for marketing of the AACA Museum’s Route 66 exhibit, education outreach, and member communications.
Contact Cassidy for information about creative direction services or interim marketing management.