As we speed toward fall 2022, America’s Transportation Experience, the AACA Museum, Inc, in Hershey, PA, is gearing up for its featured Fall/Winter Exhibit. “Racing to the Finish Line,” spotlights competition cars, trucks, and motorcycles. Curated by the museum curator, Stan Sipko, the exhibit opens on November 18th. Cassidy is pleased to provide exhibit art direction and branding.
Hello.
Sometimes it’s the simple things that keep us connected. Today is a day to appreciate the relationships we have built over more than thirty years of creative endeavors. If we haven’t touched base recently, this message is for you. We love keeping in touch.
Cheers.
The Pocono Pony Introduces PonyPlus
SWIFTWATER, PA | Cassidy Communication has a long history of providing award-winning marketing and graphic design services to the Monroe County Transit Authority (MCTA) — The Pocono Pony. When the public transit agency embarked on bringing microtransit services to the county, they turned to Cassidy for creative direction. The new service, named PonyPlus, builds on the established Pocono Pony brand and adds eye-catching style.

MCTA kicked off the PonyPlus microtransit this summer. The new $2 transportation service offers door-to-door transit similar to other rideshare apps like Uber or Lyft. Riders can book a trip on the PonyPlus app, Monday through Friday from 6:00 a.m. to 6:00 p.m. Service is available in the Pocono Summit Area and also in Delaware Water Gap, East Stroudsburg, and Stroudsburg Borough.
“The goal is that we come to pick you up within about fifteen minutes, bring you to your location, and you are charged just $2, which is a much better price than other taxi companies or Uber or Lyft,” stated Rich Schlameuss, Assistant Executive Director, Monroe County Transit Authority.








Award-winning … again!
Winners! We recently learned that two publications we designed received Golden Quill Awards from Old Cars Weekly. Old Cars Weekly covers the entire field of collectible automobiles.
Tucker Topics Volume 48, Issue 1 featuring the story “Reviving & Driving #1026” earned accolades as well as the Fall 2020 edition of Reflections. Reflections included a Tucker feature focusing on #1035 in Brazil written by Irene MacDonald and “Finding Rare Tucker Relics” written by Mark Lieberman and Mike Tucker. Congratulations to all whose work helped to spotlight the Tucker legacy and The Cammack Tucker Gallery at the Museum.
Designing for ‘Survivors’ Exhibit
When the AACA Museum, Inc. (Hershey, PA) planned the featured Fall exhibit for their world-class museum, they put together an outstanding array of “Survivors.” In this case, it was “survivor vehicles.”
A “survivor” is a classic vehicle that has not been altered in any way since it was built. According to the Museum, most agree that survivor cars — and survivor trucks and survivor motorcycles — must have the original paint job, original interior, and parts. It’s a bonus to have documentation confirming the location and date of the vehicle’s initial purchase.
Cassidy provided the vision, photography, and branding for the exhibit officially dubbed “Survivors: Unrestored Cars, Trucks, and Motorcycles.” The brand highlights a “survivor” from the Museum’s renowned collection. Noted for its huge iconic tailfins with dual bullet tail lights, the black 1959 Series 62 Coupe represents the vehicle’s sixth generation. It was donated to the Museum by John Bokeeno.
The Fall 2021 exhibits at the Museum open on November 18, 2021, and remain on display through April 21, 2022. The Museum is located at 161 Museum Drive, Hershey, PA. Hours are 9 am- 5pm.
Cassidy designs new CNG buses for Monroe Transit
Swiftwater, PA – Friends and colleagues of the Pocono Pony, formally known as Monroe County Transit Authority (MCTA), gathered to commission three new transit buses and their CNG fueling station. The American-made buses built by Gillig, LLC sport Cassidy Communications bright, eye-catching design.
“The 35-foot long, heavy-duty, low floor vehicles presented quite a ‘canvas’ for bold design,” said Cassidy Creative Director Kelly Cassidy-Vanek. Working for nearly a year alongside the MCTA team, Cassidy developed a hard-to-forget, retro 1970’s-style. The goal was to create a persona for each bus that engages current transit riders and attracts new interest in sustainable transportation.
Buses with personality
Building on the persona, the Monroe County Transit Authority team gave each bus a clever moniker. The pink bus named Jasmine has an officially licensed Susan G. Komen breast cancer color. The lively teal bus is named Shaquille O’Teal. Lastly, the bright green bus is known as Kiwi. Each bus’s interior has a coordinated selection of colors for the seats, floor, walls, ceiling, and interior lighting, so each is truly unique.
Valuable and a value
“The combination of cost savings and extended engine life, helps us become more sustainable, so we reduce reliance on state and federal subsidies to fund our operation,” stated Peggy Howarth, Executive Director of MCTA. “Ribbon cutting and commissioning ceremonies like this provide the opportunity to look back with pride on all the struggles and achievements it took to reach this point.”
Each bus is equipped with state-of-the-art technology. Passengers have access to up-to-the-minute arrival times delivered to their mobile devices. These apps are available on Google Play and the Apple App Store. Each bus offers handicapped accessibility and provides a wheelchair ramp.
“This innovative program continues to expand, and helps Monroe County Transit Authority save on fuel costs and improve sustainability,” PennDOT Secretary Yassmin Gramian said. “These are important steps to keeping Pennsylvanians moving and improving quality of life.”