Swiftwater, Pa. • Recently Monroe County Transit Authority (MCTA) — “The Pocono Pony” — was awarded a grant that allowed the agency to augment their shared-ride service fleet. The new-look “Pocono Pony” buses, designed by Cassidy, debuted at MCTA’s booth at the West End Fair, Gilbert, Pa.
The buses meet all ADA requirements and carry forth the refreshed “Pocono Pony” branding. The driver side highlights three popular passenger destinations: MCTA trips, workplaces, and shopping areas. The passenger side gives an “inside view” of convenient shared-ride transportation for those who qualify for service.
Cassidy has worked with the MCTA team since 2005 developing the “Pocono Pony” brand and introducing the first marketing strategy. The brand earned multiple national transit awards.
In 2017, Cassidy assisted with the effort to refresh the “Pony” brand and the development of several key assets to build awareness and ridership. Among those were concepts and storyboards for travel training videos for fixed route and shared ride service. Additionally Cassidy presented an organizational style guide and brand book, along with specialty artwork. Cassidy continues to provide brand strategy and creative consulting.