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Cassidy Communications

The ART of intelligent design

Cassidy designs share Hope & Heritage for “Night at the Museum”

August 27, 2018 By Kelly Vanek

Cassidy designs share Hope & Heritage for “Night at the Museum”

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Hershey, Pa. • The AACA Museum presents the “Night at the Museum” Annual Gala and Charity Auction, Wednesday, October 10. This year’s multi-faceted event features a new partnership, the Automotive Heritage Award presentation, and a salute to Tucker’s 70th Anniversary. The AACA team selected Cassidy to provide creative direction for the event and design print/digital promotional materials.

About the event

Partnering with Homeland Hospice, the museum adopted the theme “Hope and Heritage.” First, guests enjoy an hors-d’oeuvres and cocktails reception where a variety of beautiful vintage vehicles will be on display. Following the reception, are an elegant dinner and awards presentation. Later, the program concludes with a LIVE Auction presented by the Katz Family Foundation. Most importantly, proceeds from the event provide benevolent care and support for hospice patients and their families and support the museum’s outreach programs.

Honoring Gale Halderman, Ford Mustang’s Designer

This year’s Automotive Heritage Award recipient is Gale Halderman. Halderman designed the original Ford Mustang. To create the famous design, Halderman worked closely with Lee Iacocca, Hal Sperlich, and Joe Oros. Surprisingly, Oros asked him to come up with design ideas overnight. The next day, one of his six sketches was selected out of the two-dozen designs submitted. After penning the Mustang’s now-iconic shape, Halderman was tasked with leading the design team. He took the 1965 Mustang from concept to clay, and from feasibility through production.

Celebrating Tucker

Further, the gala recognizes the 70th Anniversary of Tucker. In the mid-1940s, Preston Tucker and his Chicago-based Tucker Corporation set out to revolutionize the automobile industry. They designed and built 51 examples of an innovative rear-engine sedan that boasted an array of safety features unmatched in the post-war American automobile market. Proudly, the museum’s Tucker collection is the world’s largest and shares the complete history of Preston Tucker and his life’s work.

For additional information, visit the AACA Museum.

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