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Cassidy Communications

The ART of intelligent design

WordCamp Lehigh Valley Adds Cassidy Expertise

July 30, 2019 By Caitlin Vanek Reiser

WordCamp Lehigh Valley Adds Cassidy Expertise

WordPress powers more than one-third of websites worldwide. According to Brenda Barron, an active online publisher and experienced WordPress blogger, “That means that around 75,000,000 websites are using WordPress right now.” So for bloggers, business owners, designers, and developers, understanding WordPress is essential. With this in mind, WordCamp Lehigh Valley is back for its fourth year presenting a full-day event on August 17. WordCamps are informal events organized by the local WordPress user community helping everyone from casual users to core developers learn, share ideas, establish best practices, and build strong relationships.

This year the information-packed schedule for WordCamp Lehigh Valley includes Cassidy expertise. Creative Director Kelly Vanek will be among the presenters. At 10:45 am, Kelly will discuss “On Point Web Design with the User in Mind.” Her message addresses what makes a website truly engaging. The simple answer: Quality user-centered design. Effective digital design is determined by the user and his/her needs and expectations. The leap to user-centered design involves four vital elements:

  1. Who cares: Know your user
  2. Anything is possible, not everything is recommended: Understand the limitations of the web
  3. Build from a solid foundation: Use proven design principles (fonts, images, white space, consistent content),
  4. Look ahead: Be prepared for change

Get more information about WordCamp Lehigh Valley. We look forward to connecting with you at Northampton Community College — Fowler Family Southside Center, 511 East Third Street, Bethlehem, Pa. 18015, 6th floor.

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