Caitlin Vanek Reiser

Most people see magazine publications every day. Whether it’s checking out at the grocery store, waiting in the lobby of the doctor’s office, or one that shows up inexplicably to your door every so often, they’re all around us.

The easy access to these printed materials often makes their publication seem like a simple venture, when really it is anything but. A high-quality edition provides an effortless read, but behind the scenes, it takes a detail-oriented process to shape and edit both the design and content for it to appear straightforward and engaging.

At Cassidy, we take great pride in the character and quality of our work on the Pennsylvania Bar Association’s (PBA) bimonthly publication of The Pennsylvania Lawyer magazine. From cover art to pull quotes, we expend time and energy to ensure each piece fits together smoothly, like a puzzle ultimately forming a beautiful picture through its many segments.

We are pleased to say that our most recent issue of the magazine was well received. Here is some of the feedback the PBA collected from the contributing authors about the January 2019:

“Beautiful job with the layout, as always. Love the men of the Hundred!”
“You have done a splendid job with layout and design. A very attractive production indeed..!”
“[T]hanks for the professional presentation of the article.”

 

To see the latest issue, take a look at the online version here.

 

As of today, we are officially more than halfway to Christmas! This year has been flying by, and our team is proud to have completed a multitude of projects relating to design, branding, consulting, and content creation.

One of our recent favorites has been the design of the Christmas City Classic 5-Miler and Candy Cane 5k logo, set to be used in the race’s 2018 t-shirts, advertising, and promotional materials. The race kicks off on December 8, 2018 at 9am, and benefits the Lehigh Valley Fellowship of Christian Athletes.

At Cassidy Communications, we take joy in being a part of this yearly process and have appreciated the sense of festivity found in conceptualizing the style of this annual event. When holiday spirit and competitive spirit combine, it is sure to be a lively affair!

Feel free to browse our newest race design below, as well as those Cassidy created in years past. And if you are feeling particularly jolly, click here to register for the run!

 

This spring, Cassidy had the opportunity to introduce the new and improved website for Interfaith Campus Preschool and Child Care Center, located in Canton, Ohio.

After extensive due diligence in coding, design, and content development, the site now offers not only enhanced visual charm, but additional progressive features. An interactive events calendar, online contact option, and downloadable forms are just a few of benefits that allow students’ parents access to information quickly and effortlessly. Cassidy was also excited by the chance to mold the written content for all of the Site’s pages, as well as provide ongoing training on site maintenance and updates.

For more information on ICP, or to see the bright, friendly new site, view the new site!

 

Holy moly! Can you believe summer is coming to an end? Here we are already in September. Kids are going back to school, the weather is taking a turn for the chilly, halloween decorations are out in full-force to our local stores – Starbucks has even brought back the iconic Pumpkin Spice Latte!

Adding to all those significant events is the release of the newest edition of The Pennsylvania Lawyer magazine. This issue touches on some hot-button topics, such as Intellectual Property Law, Pennslyvania’s Defamation Law, and the place of Emailing and Texting in the legal profession.

Explore the issue here

Whether you need to house your supplementary work equipment or your prized collection of turtlenecks, 56 Mini Storage has the space and supplies to make sure each client has an exceptional storage experience! Cassidy had the opportunity to work with the business’ administration to refresh the company’s brand identity – one of the most important steps in creating company image longevity. Further, we assisted 56 Mini Storage in overhauling their website to a more dynamic and user-friendly information hub with expanded content and mobile responsiveness.

The new, updated website is already proving it’s value! Check it out here.

Does anyone else detest being duped by deceptive article titles?

Sure, there are some obviously dubious links even the most amateur internet user would be wary to click – posts with vague titles like “Banks HATE Him! See how he made $10,000 in one afternoon!” or “She Changed One Thing about Her Diet – What Happened Next Will Shock You!” But some of these articles can come across as well-meaning or informative, only to have the rug pulled out once you reach the page.

These questionable offers and unsourced articles are called ‘clickbait’ – and clickbait is one of the most frustrating things encountered as a social media consumer. I recently observed a clickbait article with a title to the effect of “7 Things I Did to Help My Child Sleep, and Why I Never Looked Back.” As a parent, I naturally gravitated toward it, thinking perhaps there were some things I have been missing in my children’s sleep routine that I could do better.

False. Out of the seven changes this person allegedly tried, she stated that only one worked – although she went to great lengths to describe the six failures before listing the solo success. I had been duped into believing there was going to be information on seven things for me to try, only to read the clear majority were disappointments – which allowed the author to not-so subtly promote her product at the end. What a waste!

This digital deception should be avoided on business blogs, professional Facebook pages, or company websites. To build solid relationships with potential customers and a positive image for your organization, it is essential to establish trust. Clients who follow your business on any social media platform expect to see truthful, valuable content emanating from your company.

Clickbait erodes trust in a company’s validity. Accurate, clear headlines build confidence and expectation. Make no mistake, you can give posts and articles fun, engaging headlines, just ensure the content behind the headline is equally as dynamic and worthwhile to your clients. Articles, posts, and even memes presented on your business’ social media, should be pertinent to readers, as these place your business in the position of authority on a product or service. Once you’ve garnered that influence, it is much simpler to stand out from the competition, as your brand becomes associated with authenticity. If your content adds value to your consumer base, it is also more likely that your platform will accrue more regular traffic, as people see real reasons to do business with you. As always, positive brand recognition is a good thing!

To sum up – avoid using clickbait as part of your marketing strategy. Build your online image through useful and credible content!