Caitlin Vanek Reiser

WordPress powers more than one-third of websites worldwide. According to Brenda Barron, an active online publisher and experienced WordPress blogger, “That means that around 75,000,000 websites are using WordPress right now.” So for bloggers, business owners, designers, and developers, understanding WordPress is essential. With this in mind, WordCamp Lehigh Valley is back for its fourth year presenting a full-day event on August 17. WordCamps are informal events organized by the local WordPress user community helping everyone from casual users to core developers learn, share ideas, establish best practices, and build strong relationships.

This year the information-packed schedule for WordCamp Lehigh Valley includes Cassidy expertise. Creative Director Kelly Vanek will be among the presenters. At 10:45 am, Kelly will discuss “On Point Web Design with the User in Mind.” Her message addresses what makes a website truly engaging. The simple answer: Quality user-centered design. Effective digital design is determined by the user and his/her needs and expectations. The leap to user-centered design involves four vital elements:

1. Who cares: Know your user
2. Anything is possible, not everything is recommended: Understand the limitations of the web
3. Build from a solid foundation: Use proven design principles (fonts, images, white space, consistent content),
4. Look ahead: Be prepared for change

Get more information about WordCamp Lehigh Valley. We look forward to connecting with you at Northampton Community College — Fowler Family Southside Center, 511 East Third Street, Bethlehem, Pa. 18015, 6th floor.

Most people see magazine publications every day. Whether it’s checking out at the grocery store, waiting in the lobby of the doctor’s office, or one that shows up inexplicably to your door every so often, they’re all around us.

The easy access to these printed materials often makes their publication seem like a simple venture, when really it is anything but. A high-quality edition provides an effortless read, but behind the scenes, it takes a detail-oriented process to shape and edit both the design and content for it to appear straightforward and engaging.

At Cassidy, we take great pride in the character and quality of our work on the Pennsylvania Bar Association’s (PBA) bimonthly publication of The Pennsylvania Lawyer magazine. From cover art to pull quotes, we expend time and energy to ensure each piece fits together smoothly, like a puzzle ultimately forming a beautiful picture through its many segments.

We are pleased to say that our most recent issue of the magazine was well received. Here is some of the feedback the PBA collected from the contributing authors about the January 2019:

“Beautiful job with the layout, as always. Love the men of the Hundred!”
“You have done a splendid job with layout and design. A very attractive production indeed..!”
“[T]hanks for the professional presentation of the article.”

 

To see the latest issue, take a look at the online version here.

 

As of today, we are officially more than halfway to Christmas! This year has been flying by, and our team is proud to have completed a multitude of projects relating to design, branding, consulting, and content creation.

One of our recent favorites has been the design of the Christmas City Classic 5-Miler and Candy Cane 5k logo, set to be used in the race’s 2018 t-shirts, advertising, and promotional materials. The race kicks off on December 8, 2018 at 9am, and benefits the Lehigh Valley Fellowship of Christian Athletes.

At Cassidy Communications, we take joy in being a part of this yearly process and have appreciated the sense of festivity found in conceptualizing the style of this annual event. When holiday spirit and competitive spirit combine, it is sure to be a lively affair!

Feel free to browse our newest race design below, as well as those Cassidy created in years past. And if you are feeling particularly jolly, click here to register for the run!

 

This spring, Cassidy had the opportunity to introduce the new and improved website for Interfaith Campus Preschool and Child Care Center, located in Canton, Ohio.

After extensive due diligence in coding, design, and content development, the site now offers not only enhanced visual charm, but additional progressive features. An interactive events calendar, online contact option, and downloadable forms are just a few of benefits that allow students’ parents access to information quickly and effortlessly. Cassidy was also excited by the chance to mold the written content for all of the Site’s pages, as well as provide ongoing training on site maintenance and updates.

For more information on ICP, or to see the bright, friendly new site, view the new site!

 

Holy moly! Can you believe summer is coming to an end? Here we are already in September. Kids are going back to school, the weather is taking a turn for the chilly, halloween decorations are out in full-force to our local stores – Starbucks has even brought back the iconic Pumpkin Spice Latte!

Adding to all those significant events is the release of the newest edition of The Pennsylvania Lawyer magazine. This issue touches on some hot-button topics, such as Intellectual Property Law, Pennslyvania’s Defamation Law, and the place of Emailing and Texting in the legal profession.

Explore the issue here

Whether you need to house your supplementary work equipment or your prized collection of turtlenecks, 56 Mini Storage has the space and supplies to make sure each client has an exceptional storage experience! Cassidy had the opportunity to work with the business’ administration to refresh the company’s brand identity – one of the most important steps in creating company image longevity. Further, we assisted 56 Mini Storage in overhauling their website to a more dynamic and user-friendly information hub with expanded content and mobile responsiveness.

The new, updated website is already proving it’s value! Check it out here.