The ART of intelligent design
For years, Cassidy has had the privilege to design and execute each bimonthly issue of The Pennsylvania Lawyer magazine – and we still get excited every time a new edition is published! This volume features:
Also, check out articles about the Mindfulness in Meditation and Latin in Lawyering.
Constructing concrete connections
Quick, think of a time where you’ve just met someone in a business setting. You ask the standard go-to questions every person keeps in their small talk arsenal:
What’s your name? Where are you from? What do you do?
The conversation drifts here and there – maybe other people have joined it, or you’ve digressed into other topics – but at the end, after you’ve said your quick goodbye, you’re left with only fleeting memories of the original communication. Now you’re wondering, was his name Jeff or Josh? What was the name of that company he works for? Did he ever mention his title? But like sand falling through an hourglass, as the minutes pass your recall swiftly trickles away, and becomes increasingly murky.
This is where the power of business cards still holds a dominant hand. Where human memory can fail, a business card exchange allows us to have a tangible record of who we have come into contact with in the business world. While many would argue that our digital means of communication today are much swifter, it has been proven that there is no substitute for good old-fashioned personal interaction. And let’s face it, no one can deny it is so much easier (and more professional!) to hand over a business card, than to have a potential client spell out their email address/phone number while you frantically type it into your phone.
We all know that great first impressions are the cornerstone to building superior business relationships. Thus, while technology has certainly enhanced our interpersonal communications, it has not erased the need for face-to-face, professional interactions – and business cards are the perfect finishing touch. They allow possible customers or investors to put a face to a brand, long after you have gone your separate ways. It has also been determined that the information on creative business cards is more likely to be remembered and ultimately passed on, than descriptions punched into our laptops or mobile phones. With how easily portable and accessible business cards are, you would be crazy not to have a few on hand, no matter where you go – just in case!
To sum up, business cards are still important because:
Recently, Cassidy had the privilege of designing business cards for Intellis. They provide the solutions and services that hospitals and healthcare systems need to modernize inpatient revenue cycle management and optimize reimbursements.
Check them out here!
Auburn, IN — We’re celebrating a great team effort. The AACA Museum in Hershey, Pa. received a National Association of Automobile Museums national NAAMY award in the Newsletters and Magazines category for Reflections newsletter. The development newsletter is designed by Cassidy Communications.
The annual NAAMY awards competition honors the work of nonprofit automotive transportation museums. The awards recognize industry leaders for achievement, professionalism and creativity. They are designed to further promote professionalism in automotive museum managerial, curatorial, educational and promotional work.
Philadelphia, PA —With offices in Philadelphia and the Greater Lehigh Valley, Northeast Remote Surveillance and Alarm, LLC provides integrated security systems installations. Recently, Cassidy provided website art direction, content management and graphic design for the new site. The goal was to reinforce the organization’s brand while achieving a fresh and engaging user experience (UX). View the new site.
Bethlehem, PA— Cassidy announces our new, streamlined social media management services. Our social media services are designed to increase your organization’s online presence, help establish your brand, and build relationships with potential customers. We work with our clients in four distinct ways to increase awareness, drive website traffic and generate leads.
Keeping consumers abreast of company news, events and promotions is imperative. If nothing brings an organization to the forefront of a consumer’s mind, the value of social media is truly lost. Research shows that fresh news and incentives highlighted regularly through social media channels has the ability to build a lasting, positive impression on a target audience. We work with clients to prepare relevant posts ahead of time and implement them on predetermined dates. In short, we keep social media fresh and relevant.
To build positive audience response, creating content for social media channels needs to ensure two things. First, no matter the subject, it must always point back on the client’s specific product or service in some way. Second, it must engage the audience beyond the point of them simply scrolling past it. We positively reinforce posts to any social media channel, the audience feels a consistently affirmative connection to a company.
People love to know (and often don’t) that they are heard. Keeping up with customer comments on pages or posts allows the consumer to feel that they are more than just a number, and can do wonders for building loyalty to a brand.
To gain exposure through social media, you need followers. There are many ways to build a following, but typically each falls into one of two categories. These are organic or paid advertising. After determining what social media platforms would best further client goals, Cassidy ascertains which type of advertising will best assemble a regular band of followers. These individuals will be an organization’s biggest asset when it comes to sharing recommendations or reviews. Word-of-mouth feedback from friends and family is found to be taken the most seriously when it comes to choosing between products or services.
Designed by Cassidy Communications, Inc., The Pennsylvania Lawyer magazine “flagship” publication of the Pennsylvania Bar Association, is the winner of the National Association of Bar Executives’ Fastcase Luminary Award for large bar association publications. The annual, national awards “recognize excellence in bar association communications by honoring outstanding projects of the past year.” Judged on criteria including consistent quality of writing and readability; quality, clarity and effectiveness of design and format; and success in meeting stated objectives and reaching the targeted audience, the magazine was recognized as a publication that “exemplifies excellence.”
“Being recognized on a national level is a testament to our professionalism and is fitting recognition of the work the PBA does to serve its members and the public,” said PBA Executive Director Barry M. Simpson in announcing the awards to the PBA Board of Governors on Oct. 5.
The magazine previously won a NABE Luminary Award for Excellence among large bar association publications in 2011 and earlier this year received an APEX Award for writing in the Twenty-Seventh Annual Awards for Publication Excellence competition. In recent years the magazine has also won APEX awards for design in 2009 and 2010 and for writing in 2011 and 2013.
