An organization’s website is its most accessible and interactive source of information, as well as a valuable branding tool. While assembling a website may seem simple, a myriad of components and functionalities can make it much more complex than meets the eye. For a website to preform optimally, it first needs well planned information architecture (IA). This provides a clear strategic direction for a quality user experience (UX). Then creative direction brings together the “look” for typography, navigation, content, images, and forms to ensure an effective presentation. Weaving these elements together takes expertise. Cassidy provides not only the functional skills to plan, design, build and launch an organization’s website, but the know how to meet the objectives of the brand it represents. View a few of our website designs.