Understanding what composes an organization’s niche in the marketplace is the foundation of any brand’s success. At Cassidy, by building relationships with our clients, we garner a full understanding of their products and goals. With these objectives in mind, our comprehensive market research sets us apart. We assess the situation, identify market trends, determine potential customers, and develop SWOT analysis.
Using this data, we pinpoint critical issues and key components to keep our clients one step ahead of the competition. Then we dive head-first into discovering the best initiatives and media mix to reach our client’s objectives. Factors such as market need, size, competitors and cost are all aspects we take into consideration when building a market strategy, and are what allows us to maximize the impact of our clients’ messages and help each succeed in the marketplace.