News

Stockertown, PA Cassidy has been providing Joshua Tree with branding, graphic design and marketing services since the company’s founding nearly a decade ago. Over the years, we have developed the Joshua Tree logo and helped to establish the brand through direct mail, door-to-door campaigns, brochures, and displays.

The company, owned by Joshua Malik, is one of the most trusted tree service and lawn care companies in the Lehigh Valley. With ISA Certified Arborists and PA licensed lawn care technicians, Joshua Tree cares for an array of landscapes and lawns in a results oriented, professional manner.

Recently Joshua contacted us to give his company’s vehicles a look that would match Joshua Tree branding and make them stand out on the road the way his marketing material stands out in the marketplace. The challenge was to implement both lawn and tree services and the company’s brand to achieve mobile marketing. Now you can see Joshua Tree mobile branding in action. First, we designed box trucks and cars, and now the graphic design is being carried out on even larger commercial vehicles. Check out their new commercials. Commercial 1; Commercial 2.

AACA Museum Presents “The Road to Safer Cars”
May – October 2019 (New exhibit dates)

Guest Curator:  Roger B. White,
Smithsonian National Museum of American History

(Hershey, PA) Since the Duryea Motor Wagon Company started commercial production of the first American automobile in 1895, it became clear that cars are helpful and convenient, but sometimes dangerous and deadly. Inventors, engineers, an actress and even dummies have contributed to innovations that make cars safer. Now the automobile world’s lifesaving innovations are being displayed and recognized at the AACA Museum’s “The Road to Safer Cars” exhibition, specially curated by Roger B. White. White acts as the Division of Work and Industry Curator at the Smithsonian National Museum of American History. “The Road to Safer Cars” debuts at the AACA Museum in Hershey, Pennsylvania from May through October 2019.

First, the exhibit shows how experimental and mainstream modifications developed over decades have eliminated hazardous designs, improved driver control and communication, and ultimately kept drivers and passengers safer. In addition, the AACA Museum will highlight safety innovations introduced by Preston Tucker including the center cyclops headlight, interior crash pod, and rear engine placement. The Museum’s Cammack Gallery houses the world’s largest Tucker Automobile collection.

The AACA Museum chose Cassidy Communications to provide the exhibit’s creative direction for marketing. We are pleased to work with the AACA Museum’s Director of Exhibits & Programs Rochelle Robinson and the Smithsonian’s Roger B. White to bring the promotional creative direction of the project to life.

Previously Cassidy provided graphic design for marketing of the AACA Museum’s Route 66 exhibit, education outreach, and member communications.

For additional information about the AACA Museum and “The Road to Safer Cars” exhibit visit www.aacamuseum.org
Learn more about Guest Curator Roger B. White.

Contact Cassidy for information about creative direction services or interim marketing management.

 

Holy moly! Can you believe summer is coming to an end? Here we are already in September. Kids are going back to school, the weather is taking a turn for the chilly, halloween decorations are out in full-force to our local stores – Starbucks has even brought back the iconic Pumpkin Spice Latte!

Adding to all those significant events is the release of the newest edition of The Pennsylvania Lawyer magazine. This issue touches on some hot-button topics, such as Intellectual Property Law, Pennslyvania’s Defamation Law, and the place of Emailing and Texting in the legal profession.

Explore the issue here

Whether you need to house your supplementary work equipment or your prized collection of turtlenecks, 56 Mini Storage has the space and supplies to make sure each client has an exceptional storage experience! Cassidy had the opportunity to work with the business’ administration to refresh the company’s brand identity – one of the most important steps in creating company image longevity. Further, we assisted 56 Mini Storage in overhauling their website to a more dynamic and user-friendly information hub with expanded content and mobile responsiveness.

The new, updated website is already proving it’s value! Check it out here.

Does anyone else detest being duped by deceptive article titles?

Sure, there are some obviously dubious links even the most amateur internet user would be wary to click – posts with vague titles like “Banks HATE Him! See how he made $10,000 in one afternoon!” or “She Changed One Thing about Her Diet – What Happened Next Will Shock You!” But some of these articles can come across as well-meaning or informative, only to have the rug pulled out once you reach the page.

These questionable offers and unsourced articles are called ‘clickbait’ – and clickbait is one of the most frustrating things encountered as a social media consumer. I recently observed a clickbait article with a title to the effect of “7 Things I Did to Help My Child Sleep, and Why I Never Looked Back.” As a parent, I naturally gravitated toward it, thinking perhaps there were some things I have been missing in my children’s sleep routine that I could do better.

False. Out of the seven changes this person allegedly tried, she stated that only one worked – although she went to great lengths to describe the six failures before listing the solo success. I had been duped into believing there was going to be information on seven things for me to try, only to read the clear majority were disappointments – which allowed the author to not-so subtly promote her product at the end. What a waste!

This digital deception should be avoided on business blogs, professional Facebook pages, or company websites. To build solid relationships with potential customers and a positive image for your organization, it is essential to establish trust. Clients who follow your business on any social media platform expect to see truthful, valuable content emanating from your company.

Clickbait erodes trust in a company’s validity. Accurate, clear headlines build confidence and expectation. Make no mistake, you can give posts and articles fun, engaging headlines, just ensure the content behind the headline is equally as dynamic and worthwhile to your clients. Articles, posts, and even memes presented on your business’ social media, should be pertinent to readers, as these place your business in the position of authority on a product or service. Once you’ve garnered that influence, it is much simpler to stand out from the competition, as your brand becomes associated with authenticity. If your content adds value to your consumer base, it is also more likely that your platform will accrue more regular traffic, as people see real reasons to do business with you. As always, positive brand recognition is a good thing!

To sum up – avoid using clickbait as part of your marketing strategy. Build your online image through useful and credible content!

Another month, another successful issue of The Pennsylvania Lawyer magazine!

Cassidy is proud to be an integral part of the bi-monthly publication of this prestigious periodical. This issue takes an in-depth look at the life of the new Pennsylvania Bar Association president, Sharon López, as well as highlights several topics facing the legal community. From advice on attracting talented attorneys to reexamining the validity of eyewitness evidence, the articles are compelling – and the design Cassidy provided complements the weighty nature of the content.

To read the issue in it’s entirety, click here.